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There are four
elements we
need to create a site:
Your Domain Name
- Your first decision is whether you use the name of your company as your
domain
name (the domain name is what follows the www) or if you use a word or words
that
summarize your service or product. The domain name is one of the many
criteria search engines
check when they decide how high to rank you in a search.
For some search engines it makes the
difference between a high ranking and a low
one.
Your Categorization System
- Making your message
quick and easy to read is essential. To make
an immediate, clear impression
means you have to categorize your service or product into easy-to-
understand
categories that will load quickly. We create your navigation system to directly
reflect the
categories you use to communicate your message.
Your Graphic Choices -
For some clients, such as retailers, this is another
challenging step. Picking
200 items from an inventory of 2000 products from 150
vendors can take time. We work from
photographs, disks, e-mailed jpgs,
transparencies, or brochure material. Processing graphics can be
the most
time-consuming step when creating most web sites. For some sites, the number of
graphics
will determine the cost of your site.
Choosing Your Text
- We do not charge for text if you transmit it to us
electronically. We just lift it
from a disk or e-mail and drop it into your
site. Text for the web should be short, clear, concise and
easy to read.
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